Beauty Editor

Nobuko Irie

Beauty is the advanced
science, which is why it is
so deeply fascinating.

I have been writing articles on beauty for many years. My fascination of beauty lies in the fact that it is always connected to the latest science and changes on a daily basis, rather than simply following trends and styles. Yesterday's latest is today's common sense. I work on my manuscripts every day to convey these changes to readers in an easy-to-understand manner. In particular, aging care is in high demand in the world today, and I am personally paying attention to it. I try to provide information from the reader's point of view, looking back on my own experiences and ongoing aging care according to age, and saying, "Maybe it would be good to do it this way."

If you're rusty on the inside,
you can't look beautiful.

As I get older, I am becoming more and more keenly aware of the fact that there is no beauty without health. If we compare it to a machine, if the inside is rusty, it will not work properly, and the outside will not be beautiful. That is why we pay attention to the basic food that builds the body. However, I want to enjoy my meals. I started taking HYA™ by CUMEC, which takes care of sugar and appetite, to support my selfishness.

Postbiotics gaining attention
in the world of beauty care

Products utilizing "Postbiotics," the base of HYA™, are beginning to appear in the world of cosmetics. I remember how excited I was when I first heard about "Postbiotics = aggressive bacterial activity utilizing metabolites produced by gut microbes". What I noticed immediately after I started taking the product was a sense of stability in my daily condition, but since it is a supplement, the response is gradual. I will continue to take it, looking forward to it being a gentle catalyst for my health.

We want HYA™ to support us
because it's what's inside
that counts

When it comes to beauty and health, we all know the importance of inner care. Having tried many beauty items in my work, I realize that "beauty cannot be achieved by just taking care of the basics". The bottom line is what's inside. However, it is difficult to always maintain a "healthy and careful lifestyle" in our busy lives. I personally hope that HYA™, a supplement born from the advanced field of Postbiotics, will support me in this endeavor.

Beauty Editor

Nobuko Irie

Known as the "Beauty Skin Queen," she is a beauty editor. She is highly regarded for her careful reporting that places importance on her own personal experience, and is active in a wide range of fields, including planning, editing, and writing articles, mainly for beauty-related media. In addition to her concise writing that reveals the latest beauty trends, she has attracted attention in the industry for her attractive fashion and beautiful skin.

CUMEC’s Postbiotics Collection